Canal+ The Bear was named Shots‘ ad of the year in November 2012. Matthijs van Heijningen of 75 directed the BETC Euro RSCG spot. The commercial won a Cannes Lions Film Craft Grand Prix and a Clio Gold Directing Craft, among other awards in 2012. It’s about a bear directing a blockbuster movie, which really isn’t that strange by Hollywood standards.
CANAL+ - The Bear